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Swift Single Sales Expectations Rise, Sets "Radio Songs" Chart Record

8/16/2012

Taylor Swift's new single is off to a stronger-than-expected start. Billboard.com says that by the end of the Nielsen SoundScan sales week on Sunday, "We Are Never Ever Getting Back Together" should see sales of at least 500-thousand -- and could even top the 600-thousand mark. Less than 24-hours after its release late Monday, experts were predicting the song would log first-week sales of 450-to-500-thousand. "Never" is definitely on track to give Taylor the best sales week of her career, and well surpass the 360-thousand of her previous best-seller, "Love Story." It also seems likely that Swift's new song will set the new record for the highest digital sales debut for a female artist. Lady Gaga currently holds the record with "Born This Way," which debuted with sales of 448-thousand in February 2011.

"We Are Never Ever Getting Back Together" has already logged one chart accomplishment. Less than 48-hours after arriving at radio, the track is entering this week's Radio Songs chart at number 25. That's the highest debut for a new song from a country artist since "Billboard" introduced the chart in 1991. "Never" is entering this week's Hot 100 at number 72. But the song is expected to skyrocket into the top ten on next week's chart, and could go all the way to number one.

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