Everything You Need To Know About Brad And Kimberly Williams-Paisley's Nonprofit, The Store


Blog > Features > Everything You Need To Know About Brad And Kimberly Williams-Paisley's Nonprofit, The Store

Everything You Need To Know About Brad And Kimberly Williams-Paisley's Nonprofit, The Store

Photo Credit: @thestore_nashville / Instagram

On April 3rd, Brad Paisley and his wife, Kimberly Williams-Paisley, shared a not so 'little moment.' The two broke ground on their new Nashville nonprofit, The Store!


The Paisley's partnered with Belmont University in Nashville, TN, which also happens to be where Brad graduated college from, to create the nonprofit. The Store will be located on Belmont's campus and will serve as a referral based year-round free grocery store for those in need with the mission to empower and dignify individuals and families who are seeking self-sufficiency by providing choices for healthy food, according to The Store's website. The Store's goal is to serve at least 3,000 people a year.



The Store was inspired by a nonprofit in Santa Barbara, California, called Unity Shoppe. Unity Shoppe is a store that provides basic needs to prevent welfare dependency. Brad and Kimberly discovered the nonprofit when they wanted to teach their two sons, Huck and Jasper, a lesson. Brad recalled in an ABC Press Release, "It was one Thanksgiving when Kim, she said, 'These kids are spoiled. They need to understand there's hungry people out there. And where should we go?' And a friend of ours said, take 'em to Unity Shoppe."


They took Huck and Jasper to the Unity Shoppe, where the whole family fell in love and returned often. According to Brad, "we went back a bunch -- so much so that there's an area of Unity Shoppe that's Huck and Jasper's Creative Nook." The boys began to volunteer at the shop and Brad said they quickly realized the importance of what they were doing. 


Brad explained in the ABC Press Release, "A friend of ours asked them once, 'How does it make you feel to do that?' It was Huck who was actually manning the register. He was checking people out, and he loved that, scanning and checking them out at the register as they'd come through. And he said, 'Well, I felt great. I felt like I was helping.'" When their friend asked Huck how he felt, Brad continued, "he thought about it for a second, and in his own words, he said, 'I think they felt normal' -- which is an interesting thing. I mean, he gets it. That was back when he was seven."


With inspiration from their sons and the Unity Shoppe, Brad and Kimberly set out to expand the Unity Shoppe's model in Nashville, TN and The Store was born. The Paisley's introduced the idea of The Store in October 2018, and on April 3rd, 2019, Brad got behind the wheel of a backhoe and physically broke ground on The Store. He shared the news on social media, along with a video of himself in action [WATCH].


Kimberly also shared the news on social media, writing on Instagram, "We are happy to announce we broke ground on THE STORE today!! I loved seeing so much support from the community and meeting some of the people we will hopefully be able to serve with our free grocery."


The Store is currently taking donations for constructing the storefront and funding for food to fill The Store. Donations of any size are welcomed and appreciated. With a donation of $500 or more, you can be part of The Store's history forever. As part of the Brick Campaign, a brick engraved with your name on it will be placed on the sidewalk of The Store.

View this post on Instagram

As we prepare to break ground soon, we invite you to join us in a foundational moment, and for you and your family to become a permanent part of the legacy that will bring The Store to life through our Brick Campaign. With a donation of $500 or more, you and/or your family’s name will become a part of the mission through a personalized 4 x 8 engraved brick creating the sidewalk in front of The Store. The patrons of The Store who walk this sidewalk will forever be impacted by your generosity. We have a limited number of bricks, so we wanted to share this opportunity with those who have supported us to date – before we make a broader announcement to the public. Will you join us? Click here to purchase your brick! http://www.thestore.org/brick-campaign.html

A post shared by The Store (@thestore_nashville) on


Brad and Kimberly also appeared on ABC's Good Morning America to talk more about their new venture [WATCH]. 


Visit The Store's website to learn more about the nonprofit or donate.

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